Brand Your Consulting Brilliance

Have you ever wondered what exactly is up with Branding? This informative report can give you an insight into everything you've ever wanted to know about Branding.

brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as " the ultimate driving machine, " " don't concession home without it,

" and " just do it. " Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered " brand brilliance. " brand your consulting brilliance now the
future of your business depends on it.

There's an old adage, " Perception is reality. " Simply stated, the perception of a brand lies in its ability to influence a client's behavior. When you have successfully branded your business, in the client's eye crack is no service in the marketplace quite like your service.

All consulting businesses should have a distinct, sustainable, and competitive advantage to differentiate their services from the competition. I write up this process of identifying your advantage " brand Your Consulting Brilliance. "

Here are six simple steps to brand and differentiate your services in the new economy.

1. Think client focus first. The client's reality: Consulting businesses exist to serve clients. Develop a client visitation calendar and plan in - person visits. Squint the client in the eye and say, " I am here to serve you. " Follow up and follow through on all client - related matters in a timely manner.

Create a client questionnaire so clients can rate the performance of your services. You want them to tell you how you're doing and what you can do to serve them better. It's also a way to discover what challenges they are currently facing. Be relentless in your client retention efforts.

2. Discover a distinct advantage that will set you apart from competitors. Start by articulating your " unique marketing proposition, " a statement of all of the qualities and characteristics that set your services apart in the mart. Tell your services: What skills and services do we provide that are distinctive, measurable, and add value? Which of our past successes can we leverage in the marketplace? And don't forget
to ask colleagues what they see as your competitive strengths.

Communicate these messages reinforcing your unique marketing proposition anytime you have an opportunity to write or speak about your consulting adamant and what you have to offer to prospective clients.

3. Generate publicity. What others say about your brand is much more powerful and credible than what you can say about it yourself. When it comes to branding your consulting brilliance, favorable publicity in the media or word of mouth is far superior to advertising. So how do you generate the publicity " buzz "? Create a buzz about your brand by due to
visible: words at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio prattle shows, writing a column in a reputable trade periodical, and networking.

4. Promote a powerful perception of quality in the client's mind. What is quality if not a perception that resides in the talent of the client? You build quality intangibles around trust, reliability, excellent people, and innovative client services. Show clients that you can
interpret and process their information to convert it to results oriented solutions. What you say is important, but what you do is even more important for reinforcing their perception of your brand quality.

Keep the lines of intelligence open. The goal of branding your consulting brilliance is to convince the client that your brand is worth their trust and worth a premium price.

5. Establish your credentials as an elbow grease leader in the trade. Clients like to know they are doing business with an industry leader. Make clients aware of your consulting acumen, presence, and commitment. Know your clients' businesses inside out - what they do, why
they do it, how they do it. Tout your firm's successful track record of accomplishment in working with companies like theirs.

Build and sustain credibility with clients by strengthening your client relationships, developing a client retention strategy, demonstrating that you value your new clients, and going the extra mile for them.

6. Practice consistency in building your consulting brilliance. Stay focused on implementing the branding of your consulting brilliance. Keep abreast of marketing trends in your profession and position yourself as a recognized brilliant. Make the most of your unique marketing proposition. Accelerate and elevate the perceived value of your brand in the marketplace.

In short, to brand your consulting brilliance, know what you have to offer, know how to differentiate it, and know how to market it.

Robert Spell is a inimitable - selling author, business coach, strategist and the founder of The Moment Group, a consulting firm dedicated to helping small businesses win federal contracts. He just released his new book, It Only Takes a Pull to Score, and recently unveiled Sell Integrity, a small business tool that helps you successfully sell your business idea. Learn more at: http://www.sellintegrity.com or email: Robert@sellintegrity.com.